Most deals don't die in the meeting. They die in the silence after it.
nudge turns your call transcripts and customer notes into an organized action plan by customer — so every deal gets the follow-through it takes to close.
Built for founder-led and small sales teams who want the discipline and follow-through of a CRM — without the bloat and the busywork.
Free. No credit card. Used by founders who've quit three CRMs.
The data is clear. Deals close on persistence. Most teams don't have a system for it. nudge is that system.
Sound familiar?
You had a great call. You took good notes. You meant to follow up on Thursday. It's now three weeks later and you just got a "we went with someone else" email.
You've tried CRMs. You've tried spreadsheets. You've tried reminders in your calendar. None of it stuck because all of it required you to maintain a system on top of an already full day.
The problem isn't that you don't care about follow-up. It's that nothing is doing the follow-up thinking for you.
That's what nudge is for.
How it works
From transcript to action plan in seconds.
Import
Paste a transcript or pull directly from Granola, Google Drive, Gmail, or Fireflies.
Organize
nudge builds and updates a page for each customer automatically.
Action
Every next step, commitment and follow-up is extracted and dated.
Follow through
Work your task list. nudge drafts the outreach. You send.
We don't take notes. We make your notes do something.
Features
Everything you need to stay on top of every deal. Nothing you don't.
Customer pages, auto-built
Every customer gets their own organized page. Every conversation, note and action in one place. No setup required.
AI action extraction
nudge reads your transcripts and pulls out every next step — yours and theirs — with suggested dates.
Unified task list
One view of everything you need to do across every customer. Sorted by urgency, organized by account.
Email drafts, ready to send
When it's time to follow up, nudge writes the email based on what you discussed. Review and send in seconds.
Works with what you already use
Granola, Google Drive, Gmail, Fireflies. Import from anywhere you already take notes.
Not a CRM
No pipeline. No fields. No dashboards you'll never look at. Just the actions that close deals.
One page per customer. Everything in it.
Every meeting, every email, every commitment — collapsed into a single living page per account. The next step is always visible. The history is always one scroll away.
Built for founders who sell. Not for sales teams who administrate.
nudge is for the person running sales themselves — or the first two or three people doing it. You don't need forecasting. You don't need lead scoring. You need to remember to follow up with Sarah at Acme by Friday and know exactly what you agreed to last time you spoke.
If you've ever thought "I need a CRM but I'll never actually use one" — nudge is for you.
The best CRM is the one you'll actually use. nudge isn't a CRM. It's better.
Pricing
Simple pricing. Like the product.
Free
Get the feel.
- 5 customer pages
- 10 imports / month
- AI action extraction
- Unified task list
Pro
Everything, unlimited.
- Unlimited customers
- Unlimited imports
- Email drafting
- All integrations (Granola, Drive, Gmail, Fireflies)
No credit card for free plan. Cancel pro anytime. No annual lock-in.
FAQ
Questions, answered.
- How do imports work? +
- Paste a transcript or note directly, or connect Granola, Google Drive, Gmail, or Fireflies to pull them in automatically. New notes land in your inbox, get matched to the right customer, and are turned into action items — usually within a minute of arriving.
- How accurate is the AI? +
- Action items are extracted with a model tuned for sales conversations and grounded in the source note, with the supporting quote attached to every suggestion. Most users find the first pass good enough to act on; anything ambiguous is flagged as a proposal you confirm before it joins the task list. You stay in control — nothing is sent or auto-completed without your review.
- How are action items kept up to date? +
- Each new note for a customer is reconciled against open actions: completed items get closed, changed commitments get updated, and brand-new asks get added — with the source note linked so you can see why. You can also edit, snooze, or reassign any item by hand at any time.
Stop losing deals you already won in the meeting.
nudge takes five minutes to set up. Your first customer page is ready before your next call ends.
Start following throughNo CRM required. No credit card for free plan.